Facebook Ads Manager & Social Media Ads Tool: Complete Guide for Indian SMBs in 2026
You’re spending ₹50,000/month on Facebook ads. Your agency charges another ₹15,000 to manage them. And you still can’t tell which ads actually drive sales.
Ad management software changes this. When you control your campaigns from one dashboard—connected to your CRM, leads, and revenue—you finally see what’s working.
This guide covers everything about Facebook ads manager, choosing the right social media ads tool, and how Aadir helps you run profitable ad campaigns at ₹3,999/month.
Why Social Ad Management Matters
According to Meta Business, Facebook and Instagram reach 500+ million Indians monthly. Statista data shows Indian businesses spent ₹21,000+ crore on social ads in 2025.
The numbers that matter:
- 73% of Indian SMBs run Facebook/Instagram ads
- Average CPC in India: ₹5-25 (vs $0.50-2.00 globally)
- Facebook ads ROI: 4-10x when optimized properly
- 60% of ad spend is wasted on poor targeting
- Businesses using CRM-connected ads see 35% higher conversions
Without proper ad management software, you’re flying blind.
Facebook Ads Manager: The Basics
What is Facebook Ads Manager?
Meta’s native platform for creating, managing, and analyzing ads across Facebook, Instagram, Messenger, and Audience Network.
Access at: business.facebook.com/adsmanager
Campaign Structure
| Level | Purpose | Example |
|---|---|---|
| Campaign | Objective | Lead Generation |
| Ad Set | Targeting & Budget | Mumbai, 25-45, Business Owners |
| Ad | Creative & Copy | Video + CTA |
Campaign Objectives
| Objective | Best For | Aadir Integration |
|---|---|---|
| Awareness | Brand building | Track in Analytics |
| Traffic | Website visits | Send to Landing Pages |
| Engagement | Social proof | Boost via Social Scheduling |
| Leads | Contact capture | Sync to CRM |
| Sales | Conversions | Track via Payments |
| App Installs | Downloads | Monitor in Analytics |
Social Media Ads Tool Features
When choosing a social media ads tool, look for:
| Feature | Why It Matters |
|---|---|
| Multi-Platform Management | Facebook, Instagram, Google from one dashboard |
| Audience Builder | Create segments from CRM data |
| Lead Sync | Auto-import leads to CRM |
| Creative Library | Store and reuse ad assets |
| A/B Testing | Test variations automatically |
| Budget Optimization | Allocate spend to winners |
| Conversion Tracking | Connect ads to revenue |
| Reporting | ROI dashboards in Analytics |
| Automation | Trigger-based via Automations |
| Retargeting | Re-engage website visitors |
Aadir’s Social Ad Management includes all features—unlimited campaigns at ₹3,999/month.
Setting Up Facebook Ads Manager
Step 1: Create Business Manager Account
- Go to business.facebook.com
- Add your business details (GST for India)
- Verify your domain
- Add payment method (INR supported)
Step 2: Install Meta Pixel
Track conversions on your website:
- Generate pixel in Events Manager
- Add to Website Builder or Landing Pages
- Set up conversion events (Lead, Purchase, etc.)
- Test with Meta Pixel Helper extension
Step 3: Build Your Audiences
| Audience Type | Source | Use Case |
|---|---|---|
| Custom | CRM contacts | Retarget existing leads |
| Lookalike | Best customers | Find similar prospects |
| Saved | Demographics/interests | Cold targeting |
| Website | Pixel data | Retarget visitors |
| Engagement | Social interactions | Warm audiences |
Step 4: Create Your First Campaign
- Choose objective (Leads recommended for SMBs)
- Set daily/lifetime budget (start ₹500-1,000/day)
- Define audience targeting
- Upload creative (image/video + copy)
- Set placements (automatic or manual)
- Launch and monitor
Step 5: Connect to CRM
Sync leads automatically:
- Facebook Lead Ads → Aadir CRM
- Instant lead notifications via WhatsApp
- Automated follow-up via Email
- Track conversion in Analytics
Ad Management Software: Campaign Types
Lead Generation Campaigns
Capture contact information directly on Facebook:
- Use Lead Form ads (no landing page needed)
- Sync to CRM instantly
- Trigger WhatsApp welcome message
- Follow up via Email sequence
- Best for: Real estate, coaching, agencies
Traffic Campaigns
Drive visitors to your website:
- Send to Landing Pages
- Capture via Contact Forms
- Engage with Website Chat
- Retarget non-converters
- Best for: eCommerce, content marketing
Conversion Campaigns
Optimize for specific actions:
- Purchase tracking via Payments
- Sign-up tracking for Courses
- Booking tracking for appointments
- Requires pixel and conversion API
- Best for: Direct response, sales
Retargeting Campaigns
Re-engage warm audiences:
- Website visitors (pixel-based)
- Video viewers (engagement-based)
- Cart abandoners via Automations
- Email list (custom audience)
- Best for: All businesses
Brand Awareness Campaigns
Build recognition and reach:
- Video views optimization
- Reach and frequency buying
- Brand lift studies
- Track in Analytics
- Best for: New brands, launches
Facebook Ads Targeting for India
Demographics
| Targeting | Options |
|---|---|
| Location | Cities, states, pin codes, radius |
| Age | 18-65+ (most SMB targets: 25-54) |
| Gender | All, male, female |
| Language | English, Hindi, regional |
| Income | Top 5%, 10%, 25%, 50% |
Interest-Based Targeting
| Industry | Interest Categories |
|---|---|
| Real Estate | Property, home buying, investment, NRI |
| Healthcare | Fitness, wellness, medical, insurance |
| Coaching | Education, career, self-improvement |
| eCommerce | Shopping, fashion, electronics, deals |
| Restaurants | Food, dining, delivery, cuisine types |
| Agencies | Business, marketing, entrepreneurship |
Behavioral Targeting
| Behavior | Description |
|---|---|
| Purchase Behavior | Online shoppers, big spenders |
| Device Usage | Mobile-first, desktop users |
| Travel | Frequent travelers, business travelers |
| Business Owners | SMB owners, decision makers |
| Life Events | Recently moved, new job, engaged |
Custom Audiences from Aadir
Upload your CRM segments:
- All contacts → Retargeting
- Customers → Upsell campaigns
- High-value customers → Lookalike source
- Lost leads → Win-back campaigns
- Newsletter subscribers → Engagement
Ad Creative Best Practices
Image Ads
| Spec | Requirement |
|---|---|
| Size | 1080×1080 (square) or 1200×628 (landscape) |
| Format | JPG or PNG |
| Text | <20% of image area |
| File Size | <30MB |
Tips:
- Use faces (35% higher engagement)
- Bright colors stand out in feed
- Show product in use
- Include price/offer in image
Video Ads
| Spec | Requirement |
|---|---|
| Length | 15-60 seconds (15s optimal) |
| Format | MP4 or MOV |
| Ratio | 1:1 (feed), 9:16 (Stories/Reels) |
| Captions | Required (85% watch muted) |
Tips:
- Hook in first 3 seconds
- Show brand early
- Vertical for mobile
- Add captions always
Carousel Ads
- 2-10 cards per carousel
- Tell a story or show products
- Each card can link differently
- Great for Courses or product catalogs
Copy Framework
Hook: [Pain point or desire]
Body: [Solution + benefit]
Proof: [Testimonial or stat]
CTA: [Clear action]Example:
Tired of losing leads to slow follow-ups? 😫
Aadir's AI responds to every inquiry in <60 seconds—
even at 2 AM.
"We converted 40% more leads after switching." - Rahul, Mumbai
Start your free trial → [Link]Ad Automation Workflows
Connect ads to Aadir’s Automations:
Lead Ad → Instant Follow-Up
- Lead submits form → Syncs to CRM
- Instant WhatsApp welcome
- Email nurture sequence starts
- Sales task created in CRM
- AI Chatbot qualifies lead
Website Visitor → Retargeting
- Visitor lands on Landing Page
- Pixel fires, adds to audience
- Doesn’t convert → Retargeting ad triggered
- Converts → Excluded from ads
- Track in Analytics
Purchase → Upsell Campaign
- Customer buys via Payments
- Added to “Customers” audience
- Excluded from acquisition ads
- Added to upsell/cross-sell campaigns
- Review request via Reviews
Engagement → Conversion
- User engages with post via Social Scheduling
- Added to “Engaged” audience
- Targeted with conversion campaign
- Captured via Contact Forms
- Nurtured via Email
Facebook Ads Budgeting (India)
Recommended Starting Budgets
| Business Type | Daily Budget | Monthly Budget |
|---|---|---|
| Local SMB | ₹500-1,000 | ₹15,000-30,000 |
| Regional Business | ₹1,000-3,000 | ₹30,000-90,000 |
| National Brand | ₹5,000-20,000 | ₹1.5-6 lakh |
| eCommerce | ₹2,000-10,000 | ₹60,000-3 lakh |
Budget Allocation
| Campaign Type | % of Budget |
|---|---|
| Prospecting (Cold) | 50-60% |
| Retargeting (Warm) | 20-30% |
| Retention (Customers) | 10-20% |
Cost Benchmarks (India 2026)
| Metric | Average | Good | Excellent |
|---|---|---|---|
| CPM (Cost per 1000) | ₹80-150 | ₹50-80 | <₹50 |
| CPC (Cost per Click) | ₹8-20 | ₹5-8 | <₹5 |
| CPL (Cost per Lead) | ₹100-300 | ₹50-100 | <₹50 |
| CPA (Cost per Acquisition) | ₹500-2,000 | ₹300-500 | <₹300 |
Track all metrics in Aadir’s Analytics.
Social Media Ads Tool: Comparison
| Feature | Aadir | AdEspresso | Hootsuite Ads | Meta Native |
|---|---|---|---|---|
| Price/month | ₹3,999 | $49+ | $99+ | Free |
| CRM Integration | ✅ CRM | ❌ | ❌ | ❌ |
| Lead Auto-Sync | ✅ | Limited | Limited | Manual |
| WhatsApp Follow-Up | ❌ | ❌ | ❌ | |
| Email Automation | ❌ | ❌ | ❌ | |
| Landing Page Builder | ✅ Landing Pages | ❌ | ❌ | ❌ |
| AI Chatbot | ✅ AI Chatbot | ❌ | ❌ | ❌ |
| Multi-Channel | ✅ | Facebook only | Limited | Meta only |
| INR Billing | ✅ | ❌ | ❌ | ✅ |
Standalone ad tools don’t connect to your sales process. Aadir turns ad clicks into customers.
Compare: Aadir vs. Zoho | Aadir vs. HubSpot | Aadir vs. GoHighLevel
Ad Performance Metrics
Track in Aadir’s Analytics:
| Metric | What It Measures | Target |
|---|---|---|
| Reach | Unique people who saw ad | Growth over time |
| Impressions | Total ad views | 3-5x reach |
| CTR | Click-through rate | 1-3% |
| CPC | Cost per click | <₹10 |
| CPL | Cost per lead | <₹150 |
| Conversion Rate | Leads to customers | 10-20% |
| ROAS | Return on ad spend | 3-5x minimum |
| Frequency | Avg times person saw ad | 2-4 optimal |
Industry-Specific Ad Strategies
Real Estate
- Lead ads for property inquiries
- Virtual tour video ads
- Location-based targeting
- NRI targeting for investments
- Aadir for Real Estate
Healthcare
- Appointment booking ads
- Health awareness campaigns
- Local radius targeting
- Compliance-friendly creative
- Aadir for Healthcare
Coaching & Education
- Course enrollment ads
- Webinar registration via Webinars
- Free resource lead magnets
- Student testimonial videos
- Aadir for Coaching
eCommerce
- Dynamic product ads
- Catalog sales campaigns
- Cart abandonment retargeting
- Seasonal sale promotions
- Aadir for eCommerce
Restaurants
- Local awareness ads
- Menu showcase carousels
- Offer/discount promotions
- Delivery app alternatives
- Aadir for Restaurants
Agencies
- Case study lead magnets
- Service showcase videos
- B2B targeting (job titles)
- Retargeting website visitors
- Aadir for Agencies
Common Facebook Ads Mistakes
❌ No Pixel Installed
Can’t track conversions or build retargeting audiences. Install on Website Builder immediately.
❌ Too Broad Targeting
“All India, 18-65” wastes budget. Narrow by location, interests, behaviors.
❌ No Lead Follow-Up
Leads go cold in hours. Connect to CRM for instant WhatsApp response.
❌ Single Ad Creative
Ad fatigue kills performance. Test 3-5 variations per ad set.
❌ Ignoring Mobile
80%+ of Indian users are mobile. Design mobile-first creative.
❌ No Retargeting
Cheapest conversions come from warm audiences. Always run retargeting.
India-Specific Considerations
Compliance
- ASCI Guidelines: Advertising Standards Council rules
- Consumer Protection Act: Truthful claims required
- IT Rules 2021: Digital advertising regulations
- Reference: ASCI
Payment & Billing
- INR billing available in Meta
- GST on ad spend (18%)
- TDS considerations for agencies
- Track spend in Analytics
Festive Campaigns
Plan for high-competition periods:
- Diwali (October-November)
- Holi (March)
- Independence Day (August)
- Republic Day (January)
- Regional festivals
Language Targeting
- Create Hindi + English versions
- Regional language ads for Tier 2/3
- Vernacular video performs better
- Test multiple languages
Why Indian SMBs Choose Aadir
Standalone ad management software doesn’t close deals. Aadir offers:
- Ad-to-CRM sync for instant lead capture
- WhatsApp follow-up in <60 seconds
- AI Chatbot to qualify leads 24/7
- Landing Pages built for conversion
- Full-funnel Analytics from click to customer
- Avya AI Employee to manage campaigns automatically
All at ₹3,999/month. Unlimited users. Unlimited contacts.
Get Started Today
Stop wasting ad spend on disconnected tools. Start your free trial with Aadir and turn clicks into customers.
Further reading:
Aadir is India’s most affordable all-in-one CRM and marketing automation platform. Unlimited users. Unlimited contacts. ₹3,999/month.