CRM Integrations in 2026: The Complete Guide to API Integrations & Zapier Alternatives for Indian SMBs
Your tools don’t talk to each other. Leads slip through cracks. Data lives in silos. You’re copying and pasting between apps like it’s 2010.
CRM integrations fix this. When your systems connect, data flows automatically—leads sync, invoices update, and follow-ups trigger without manual work.
This guide covers everything Indian SMBs need to know about API integrations, finding the right Zapier alternative, and how Aadir connects your entire business at ₹3,999/month.
Why CRM Integrations Matter
According to Salesforce research, businesses use an average of 900+ apps. But HubSpot data shows only 29% of those apps are integrated.
The cost of disconnected systems:
- 5+ hours/week wasted on manual data entry
- 23% of leads lost due to sync failures
- Duplicate contacts causing confusion
- Delayed follow-ups costing conversions
- Reporting nightmares across multiple dashboards
Aadir’s Integrations eliminate these problems with native connections and API integrations.
Types of CRM Integrations
Native Integrations
Built-in connections that work out of the box. Aadir offers native integrations with popular Indian and global tools.
API Integrations
Direct connections via Application Programming Interfaces. More powerful, more customizable. Aadir’s API lets developers build custom connections.
Zapier & Automation Platforms
Third-party connectors that bridge apps without coding. Good for quick setups, but can get expensive.
Webhooks
Real-time data pushes when events happen. Instant updates across systems.
Native CRM Integrations with Aadir
Aadir’s Integrations connect with tools Indian SMBs actually use:
Communication
| Tool | Integration Type | Use Case |
|---|---|---|
| WhatsApp Business | Native | Send messages via WhatsApp Marketing |
| Google Workspace | Native | Sync contacts, calendar, email |
| Microsoft 365 | Native | Outlook, Teams integration |
| Zoom | Native | Meeting scheduling, recordings |
| Google Meet | Native | Video call integration |
Payments & Accounting
| Tool | Integration Type | Use Case |
|---|---|---|
| Razorpay | Native | Payment collection via Payments |
| PayU | Native | Indian payment gateway |
| Stripe | Native | International payments |
| Tally | API | Sync with Invoicing |
| Zoho Books | API | Accounting sync |
Marketing
| Tool | Integration Type | Use Case |
|---|---|---|
| Facebook Ads | Native | Lead sync to CRM |
| Google Ads | Native | Conversion tracking |
| Native | Social Scheduling | |
| Native | B2B lead capture | |
| Mailchimp | API | Email list sync |
Other Tools
| Tool | Integration Type | Use Case |
|---|---|---|
| Google Sheets | Native | Data export/import |
| Shopify | API | eCommerce orders to CRM |
| WooCommerce | API | Order management |
| Calendly | Native | Appointment booking |
| Typeform | Native | Form submissions to CRM |
API Integrations: Build Custom Connections
For advanced needs, Aadir’s API offers:
What You Can Build
- Custom lead capture from any source
- Two-way sync with proprietary systems
- Automated workflows triggered by external events
- Data enrichment from third-party databases
- Custom reporting pulling from multiple sources
API Capabilities
| Endpoint | Function |
|---|---|
| Contacts API | Create, read, update, delete contacts in CRM |
| Deals API | Manage pipeline and opportunities |
| Messages API | Send via SMS, Email, WhatsApp |
| Automations API | Trigger Automations workflows |
| Webhooks | Receive real-time event notifications |
| Analytics API | Pull data for Analytics dashboards |
Developer Resources
- RESTful API with JSON responses
- OAuth 2.0 authentication
- Rate limits suitable for SMB usage
- Sandbox environment for testing
- Documentation and code samples
Reference: Postman API Documentation | REST API Best Practices
Zapier Alternative: Why Native Beats Third-Party
Zapier is popular, but it’s not always the best choice for Indian SMBs.
Zapier Pricing Problem
| Zapier Plan | Tasks/Month | Price/Month |
|---|---|---|
| Free | 100 | ₹0 |
| Starter | 750 | ₹1,500+ |
| Professional | 2,000 | ₹4,000+ |
| Team | 50,000 | ₹33,000+ |
One “Zap” running 50 times/day = 1,500 tasks/month. You’ll hit limits fast.
Aadir as Zapier Alternative
| Feature | Zapier | Aadir Integrations |
|---|---|---|
| Monthly Cost | ₹1,500-33,000+ | Included in ₹3,999 |
| Task Limits | 100-50,000 | Unlimited |
| Native Indian Tools | Limited | ✅ Razorpay, WhatsApp, UPI |
| Built-in CRM | ❌ Separate | ✅ CRM included |
| Multi-step Workflows | Extra cost | ✅ Automations |
| Support | Email only | ✅ Dedicated support |
| Data Security | US servers | ✅ India-compliant |
Why pay extra for a Zapier alternative when Aadir includes integrations?
Other Zapier Alternatives
| Platform | Best For | Limitation |
|---|---|---|
| Make (Integromat) | Complex workflows | Steep learning curve |
| n8n | Self-hosted | Requires technical setup |
| Pabbly Connect | Budget option | Fewer integrations |
| Integrately | Simple automations | Limited customization |
| Aadir | All-in-one CRM + integrations | None—it’s complete |
Integration Workflows for Indian SMBs
Connect your tools with Aadir’s Automations:
Lead Capture to CRM
- Facebook Lead Ad submitted → Contact created in CRM
- Website form filled → Lead assigned to sales rep
- WhatsApp inquiry → Contact tagged and added to pipeline
- Google Ads click → Conversion tracked in Analytics
Sales to Invoicing
- Deal won in CRM → Invoice generated in Invoicing
- Payment received via Razorpay → CRM updated, receipt sent via Email
- Subscription renewed → Auto-invoice with Payments link
Marketing Automation
- New contact added → Welcome sequence via Email
- No response in 3 days → Follow-up via SMS
- Engaged lead → Sales notification via Website Chat
- Customer milestone → Review request via Reviews & Reputation
Support & Service
- Support ticket created → Assigned in CRM
- Issue resolved → Feedback survey via Email
- Negative feedback → Alert to manager
- Positive review → Share on Social Scheduling
CRM Integrations by Industry
Real Estate
- Property portals (99acres, MagicBricks) → Lead sync to CRM
- Site visit scheduled → Calendar sync
- Booking confirmed → Invoicing triggered
- Aadir for Real Estate
Healthcare
- Appointment booking → CRM + Calendar sync
- Lab results ready → SMS notification
- Follow-up due → Email reminder
- Aadir for Healthcare
Coaching & Education
- Course enrollment → Student added to CRM
- Payment via Razorpay → Access granted
- Class reminder → WhatsApp notification
- Aadir for Coaching
Agencies
- Client onboarded → Project created in CRM
- Milestone completed → Invoicing triggered
- Report ready → Auto-send via Email
- Aadir for Agencies
eCommerce
- Shopify order → Contact created in CRM
- Shipping update → SMS notification
- Delivered → Review request via Reviews & Reputation
- Aadir for eCommerce
Setting Up CRM Integrations (Step-by-Step)
Step 1: Audit Your Current Tools
List every app you use:
- Where do leads come from?
- Where does payment data live?
- What tools does your team use daily?
Step 2: Identify Integration Priorities
Focus on high-impact connections first:
Step 3: Connect Native Integrations
Use Aadir’s Integrations dashboard:
- One-click OAuth connections
- API key setup for advanced tools
- Webhook configuration for real-time sync
Step 4: Build Automation Workflows
Use Aadir’s Automations:
- Define triggers (new lead, deal won, payment received)
- Set actions (send email, create task, update field)
- Test thoroughly before going live
Step 5: Monitor & Optimize
Track integration health in Analytics:
- Sync success rates
- Error logs and alerts
- Data quality metrics
CRM Integrations: Comparison
| Feature | Aadir | HubSpot | Zoho | Salesforce |
|---|---|---|---|---|
| Price/month | ₹3,999 | ₹4,000+ | ₹1,300+ | ₹20,000+ |
| Native Integrations | 50+ | 1,000+ | 500+ | 3,000+ |
| Indian Payment Gateways | ✅ | Limited | ✅ | Limited |
| WhatsApp Native | ✅ | Add-on | Add-on | Add-on |
| API Access | ✅ All plans | Paid plans | Paid plans | Paid plans |
| Unlimited Users | ✅ | ❌ | ❌ | ❌ |
| Built-in Automations | ✅ | ✅ | ✅ | ✅ |
Compare: Aadir vs. Zoho | Aadir vs. HubSpot | Aadir vs. Salesforce
Why Indian SMBs Choose Aadir for Integrations
Standalone Zapier alternative tools add complexity and cost. Aadir offers:
- Native integrations with Indian tools (Razorpay, WhatsApp, UPI)
- Unlimited API calls at ₹3,999/month
- Built-in CRM + Automations
- No per-task pricing like Zapier
- Avya AI Employee to manage workflows
Get Started Today
Stop paying for disconnected tools. Start your free trial with Aadir and connect your entire business.
Further reading:
Aadir is India’s most affordable all-in-one CRM and marketing automation platform. Unlimited users. Unlimited contacts. ₹3,999/month.
