WhatsApp Marketing Software in 2026: Complete Guide to WhatsApp Business API & Bulk Messaging for India
Your customers check WhatsApp 23 times a day. Your emails? Maybe once. SMS? Ignored.
WhatsApp marketing software isn’t optional anymore—it’s where Indian businesses win or lose customers. With 500+ million WhatsApp users in India, this is the channel that delivers 98% open rates and 45-60% response rates.
This guide covers everything about WhatsApp bulk sender tools, WhatsApp Business API setup, and WhatsApp automation strategies. Plus, how Aadir helps you run compliant, high-converting WhatsApp campaigns at ₹3,999/month.
Why WhatsApp Marketing Dominates in India
According to Meta Business, WhatsApp has 2.7 billion users globally—500+ million in India alone. Statista data shows Indians spend 19+ hours weekly on WhatsApp.
The numbers that matter:
- 98% open rate (vs 20% for email)
- 45-60% response rate (vs 6% for SMS)
- 70% of Indians prefer WhatsApp for business communication
- 40% higher conversion than other channels
- ₹0.50-1.50 per message (cheaper than SMS for rich media)
If you’re not using WhatsApp marketing software, you’re leaving money on the table.
WhatsApp Business Options: Which One Do You Need?
WhatsApp Business App (Free)
- For small businesses with <50 messages/day
- Manual messaging, basic catalog
- No automation or bulk sending
- Single device only
WhatsApp Business API
- For businesses needing scale and automation
- Unlimited messages, multiple users
- Full WhatsApp automation capabilities
- Requires BSP (Business Solution Provider)
- Integrates with Aadir’s CRM
Comparison Table
| Feature | Business App | Business API (via Aadir) |
|---|---|---|
| Price | Free | ₹3,999/month (all-in-one) |
| Messages/day | ~256 broadcast limit | Unlimited |
| Automation | ❌ | ✅ Full Automations |
| Bulk Sending | ❌ | ✅ WhatsApp bulk sender |
| CRM Integration | ❌ | ✅ CRM |
| Multiple Users | ❌ | ✅ Unlimited |
| Chatbot | ❌ | ✅ AI Chatbot |
| Analytics | Basic | Advanced Analytics |
For serious marketing, you need WhatsApp Business API. Aadir is an official Meta BSP.
WhatsApp Business API: Setup Guide
Step 1: Requirements
Before applying for WhatsApp Business API:
- Registered business (GST/Udyam for India)
- Business website with privacy policy
- Facebook Business Manager account
- Dedicated phone number (not used on WhatsApp)
Step 2: Choose a BSP
Business Solution Providers like Aadir handle:
- API access and hosting
- Message template approvals
- Compliance management
- Technical integration
Step 3: Verify Your Business
- Submit business documents
- Verify phone number via OTP
- Complete Facebook Business verification
- Wait 2-7 days for approval
Step 4: Create Message Templates
Templates required for outbound messages:
- Submit via Aadir’s platform
- Include variables for personalization
- Follow Meta’s content policies
- Approval takes 24-48 hours
Step 5: Connect to Your Systems
Integrate with:
- CRM for contact management
- Automations for workflows
- AI Chatbot for responses
- Analytics for tracking
WhatsApp Marketing Software Features
When choosing WhatsApp marketing software, look for:
| Feature | Why It Matters |
|---|---|
| Bulk Messaging | Send to thousands via WhatsApp Marketing |
| Template Management | Pre-approved message templates |
| Contact Segmentation | Target by behavior in CRM |
| Automation Workflows | Trigger-based via Automations |
| Chatbot Integration | 24/7 responses via AI Chatbot |
| Rich Media Support | Images, videos, documents, buttons |
| Two-Way Conversations | Reply management in Inbox |
| Analytics & Reporting | Track in Analytics |
| Opt-in Management | Compliance tracking |
| Multi-Agent Access | Team collaboration |
Aadir’s WhatsApp Marketing includes all features—unlimited messages at ₹3,999/month + Meta’s per-conversation fees.
WhatsApp Bulk Sender: Best Practices
Legal Requirements (India)
WhatsApp bulk sender usage must comply with:
- Opt-in required: Users must consent to receive messages
- Business verification: Only verified businesses can bulk send
- Template approval: Outbound messages need pre-approved templates
- Opt-out mechanism: Easy unsubscribe option required
- Reference: Meta Business Policy
Message Categories & Pricing
| Category | Use Case | Meta Fee (India) |
|---|---|---|
| Marketing | Promotions, offers, updates | ₹0.80-1.00/conversation |
| Utility | Order updates, reminders | ₹0.35-0.50/conversation |
| Authentication | OTPs, verification | ₹0.30-0.40/conversation |
| Service | Customer-initiated replies | Free (24-hour window) |
Pricing per 24-hour conversation window. Aadir passes through Meta rates with no markup.
Bulk Sending Limits
| Quality Rating | Daily Limit |
|---|---|
| New Account | 250 messages |
| Low Quality | 1,000 messages |
| Medium Quality | 10,000 messages |
| High Quality | 100,000+ messages |
Build quality by maintaining low block/report rates. Track in Analytics.
WhatsApp Automation Workflows
Connect WhatsApp automation to Aadir’s Automations:
Lead Capture Automation
- Lead fills Contact Form → Instant WhatsApp welcome
- Scans QR Code → Product info sent
- Visits Landing Page → Follow-up sequence
- Contact added to CRM
Sales Follow-Up Automation
- New lead → Day 0: Welcome + catalog
- No response → Day 1: Value proposition
- Engaged → Day 2: Demo invite
- Interested → Day 3: Offer + CTA
- Track pipeline in CRM
Order & Delivery Updates
- Order placed → Confirmation message
- Payment received → Receipt via Invoicing
- Shipped → Tracking link
- Delivered → Review request for Reviews
Appointment Reminders
- Booking confirmed → Instant confirmation
- 24 hours before → Reminder message
- 1 hour before → Final reminder
- After appointment → Feedback via Surveys
Abandoned Cart Recovery
- Cart abandoned → 1 hour: Reminder
- Still abandoned → 24 hours: Incentive offer
- Purchased → Thank you + upsell
- Process payment via Payments
Support Automation
- Customer message → AI Chatbot responds
- Complex query → Route to Inbox
- Issue resolved → Satisfaction survey
- Feedback logged in CRM
WhatsApp Message Templates (India)
Welcome Message
Hi {{1}}! 👋
Welcome to [Business Name]. Thanks for connecting with us.
How can we help you today?
1️⃣ Browse Products
2️⃣ Check Order Status
3️⃣ Talk to Support
Reply with a number or type your question.Order Confirmation
Order Confirmed! ✅
Hi {{1}}, your order #{{2}} is confirmed.
📦 Items: {{3}}
💰 Total: ₹{{4}}
📍 Delivery: {{5}}
Track your order: {{6}}
Questions? Reply here.Appointment Reminder
Reminder: Your appointment is tomorrow 📅
Hi {{1}},
📍 {{2}}
🕐 {{3}}
👤 {{4}}
Reply YES to confirm or RESCHEDULE to change.Promotional Offer
Exclusive offer just for you! 🎉
Hi {{1}},
Get {{2}}% OFF on {{3}}!
Use code: {{4}}
Valid till: {{5}}
Shop now: {{6}}
Reply STOP to unsubscribe.WhatsApp Marketing by Industry
Real Estate
- Property alerts with images/videos
- Virtual tour links
- Site visit scheduling
- Document sharing
- Aadir for Real Estate
Healthcare
- Appointment reminders
- Lab report delivery
- Prescription refill alerts
- Health tips and education
- Aadir for Healthcare
Coaching & Education
- Course enrollment confirmations
- Assignment reminders
- Live class links
- Certificate delivery
- Aadir for Coaching
eCommerce
- Order updates and tracking
- Abandoned cart recovery
- Product recommendations
- Flash sale alerts
- Aadir for eCommerce
Restaurants
- Order confirmations
- Delivery tracking
- Table reservation reminders
- Menu updates and offers
- Aadir for Restaurants
Agencies
- Client communication
- Project updates
- Invoice reminders via Invoicing
- Report delivery
- Aadir for Agencies
WhatsApp Marketing Software: Comparison
| Feature | Aadir | WATI | Interakt | Gupshup |
|---|---|---|---|---|
| Base Price/month | ₹3,999 | ₹2,499+ | ₹999+ | Custom |
| Unlimited Contacts | ✅ | ❌ | ❌ | ❌ |
| Built-in CRM | ✅ CRM | ❌ | Basic | ❌ |
| Email Marketing | ❌ | ❌ | ❌ | |
| SMS Marketing | ✅ SMS | ❌ | ❌ | ✅ |
| AI Chatbot | ✅ AI Chatbot | Basic | Basic | ✅ |
| Voice AI | ✅ Voice AI | ❌ | ❌ | ✅ |
| Website Builder | ✅ Website | ❌ | ❌ | ❌ |
| All-in-One Platform | ✅ | ❌ | ❌ | ❌ |
Standalone WhatsApp tools don’t give you the full picture. Aadir connects WhatsApp to your entire business.
Compare: Aadir vs. Zoho | Aadir vs. HubSpot | Aadir vs. GoHighLevel
WhatsApp Marketing Metrics
Track in Aadir’s Analytics:
| Metric | What It Measures | Benchmark |
|---|---|---|
| Delivery Rate | Messages delivered | 95%+ |
| Read Rate | Messages opened | 90%+ |
| Response Rate | Replies received | 40-60% |
| Click-Through Rate | Link clicks | 15-25% |
| Conversion Rate | Desired actions | 5-15% |
| Opt-Out Rate | Unsubscribes | <2% |
| Quality Rating | Account health | High |
| Cost per Conversation | Spend efficiency | Track monthly |
WhatsApp + Multi-Channel Strategy
Combine WhatsApp with other channels in Aadir:
| Stage | Channel | Purpose |
|---|---|---|
| Awareness | Social Media | Reach new audiences |
| Capture | Landing Pages | Collect WhatsApp opt-ins |
| Nurture | Long-form content | |
| Engage | High-touch conversations | |
| Convert | Website Chat | Real-time support |
| Retain | SMS | Urgent alerts |
| Advocate | Reviews | Collect testimonials |
All channels sync to one CRM and Inbox.
India-Specific WhatsApp Considerations
Compliance Requirements
- TRAI regulations: Commercial messaging rules apply
- IT Act 2000: Data protection requirements
- Consumer Protection Act: Transparent pricing and opt-out
- Reference: MEITY Guidelines
Language Support
- Send messages in Hindi, Tamil, Telugu, Marathi, Bengali, etc.
- Regional templates for local markets
- Vernacular chatbot responses via AI Chatbot
Payment Integration
- Share UPI payment links
- Send invoices via Invoicing
- Collect payments via Payments
- Razorpay, Paytm, PhonePe integration
Business Hours (IST)
- Optimal sending: 10 AM – 8 PM IST
- Avoid: Before 9 AM, after 9 PM
- Weekend engagement: 11 AM – 6 PM
- Festival timing: Plan campaigns around Diwali, Holi, etc.
Common WhatsApp Marketing Mistakes
❌ Sending Without Opt-In
Results in blocks, reports, and account suspension. Always get consent via Contact Forms.
❌ Over-Messaging
More than 2-3 messages/week leads to opt-outs. Quality over quantity.
❌ Generic Messages
Personalize using CRM data. Use names, purchase history, preferences.
❌ Ignoring Replies
WhatsApp is two-way. Respond quickly via Inbox or AI Chatbot.
❌ No Clear CTA
Every message needs a purpose. Tell users exactly what to do next.
Why Indian SMBs Choose Aadir for WhatsApp
Standalone WhatsApp marketing software is just one piece. Aadir offers:
- Official Meta BSP for WhatsApp Business API
- Unlimited contacts at ₹3,999/month
- Built-in CRM to track every conversation
- AI Chatbot for 24/7 responses
- Multi-channel Email + SMS + WhatsApp
- Avya AI Employee to handle conversations automatically
Get Started Today
Stop losing customers to slow responses. Start your free trial with Aadir and launch WhatsApp marketing that converts.
Further reading:
- WhatsApp Business API Documentation – Meta
- WhatsApp Business Policy – Meta
- Conversational Commerce Report – Gartner
Aadir is India’s most affordable all-in-one CRM and marketing automation platform. Unlimited users. Unlimited contacts. ₹3,999/month.
